The West of England Combined Authority is working to improve its integrated smart ticketing on public transport.
Already, progress has been made in the efforts of the Authority to simplify ticketing, with availability of mobile phone apps and the Travelwest travelcard heavily promoted in the region.
Work is being undertaken by the West of England Combined Authority to see how ticketing can be simplified so that people in the area have the flexibility to move around more easily.
In particular, plans are being made so that passengers can be offered tickets that work for multiple transport options, including buses, trains and cycle schemes.
A way in which the Combined Authority is supporting transport operators in the region to achieve these aims is by supporting smaller bus operators so that they can replace old equipment with technology that allows tickets to be bought through contactless bank card payment.
The plan is to introduce this on all buses operating in the West of England.
Indeed, it has been confirmed that £300,000 is being invested in the first phase of the smart ticketing work in the area to develop further options; meanwhile, more than £400,000 will be invested to support contactless payment.
Tim Bowles is the West of England Mayor, believes innovation is needed if air quality is to be tackled.
He said: “I want to make travelling on public transport easier and more user friendly, giving people more sustainable ways to travel and helping to tackle congestion.
“Simplifying ticketing could mean, for example, that a resident in Keynsham uses the same ticket to take the train into Bristol and then a metrobus towards Cribbs Causeway.
“We need to be innovative to tackle the challenges of congestion and air quality. We will work with partners to look at the best ways of improving ticketing, which will give residents more options for how they travel.”