The government should adopt a Vision Zero approach to road safety, according to Brake.
A ‘stagnating’ road safety record makes this a priority according to Joshua Harris, director of campaigns for the road safety charity.
Vision Zero is an approach that has been adopted by Transport for London (TfL) and aims to eliminate deaths and serious injuries from the capital’s roads; the belief is that no ‘accident’ is unavoidable and by putting better processes in place, and making vehicles such as HGVs safer, collisions won’t happen.
Brake has reiterated its call for greater road safety leadership from the UK – at home and internationally – during the United Nations’ fifth annual Global Road Safety Week.
The road safety charity is calling attention to the wholly preventable epidemic of road deaths; although Britain’ has some of the safest roads in the world, the safety record is stagnating and little improvement has been seen in the last decade.
As well as the Vision Zero approach, Brake wants to see the government invest significantly into improving road transport and infrastructure, following a design-led approach that ensures all elements of road infrastructure, roads, vehicles, their speeds and road users are all managed to ensure that a death or injury can’t occur if a crash does take place.
Joshua Harris said: “Britain’s road safety record is stagnating, threatening our position as a global leader in road safety.
“The tragic reality of this is that, every day, more than 70 people are killed or seriously injured on British roads, causing devastation to families across the country.
“We urge the government to listen to the call of UN Road Safety Week and show leadership by setting targets to eliminate deaths and serious injuries from our roads.
“Getting around in safe and healthy ways is everyone’s human right and we must act now to make this right a reality, both at home and abroad.”