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Brake's CEO calls for strong leadership to ensure road safety
Brake's CEO calls for strong leadership to ensure road safety

Brake’s Chief Executive calls for strong leadership to ensure road safety

The founder and Chief Executive of Brake has called for strong leadership to ensure safety, as the fifth annual United Nations Global Road Safety Week approaches.

Mary Williams OBE founded the road safety charity in 1995 and its services in the UK are still growing.

This is highlighted by its Global Fleet Champions campaign which is a call to fleet operators in the UK and across the world to tackle increases in road deaths and toxic air.

Fleet operators could benefit from strong leadership, which is a focus of Global Road Safety Week, set to run from 6-12 May 2019.

It has long since been acknowledged that strong leadership for road safety is vital if the goal of halving the number of global deaths and injuries from road traffic accidents by 2020.

Therefore, the campaign of ‘Save Lives – #SpeakUp’ has been launched.

On the world’s roads, 1.35 million people die each year, with many of the deaths involving a vehicle driven for work, many of which cause “extensive pollution,” according to Mary Williams.

The safety week is a way for leaders to step up and encourage healthy mobility.

And Brake’s Chief Executive said: “Leadership of fleet safety and sustainability needs to be driven by committed and knowledgeable organisations and their bosses, ensuring their operations are undertaken to defined procedures that prioritise safety and sustainability.

“It also needs to be driven by governments; ensuring there are fundamental regulations in place to manage occupational road risk, for example through restrictions on maximum driving hours of lorry and bus drivers, and funding for enforcement of vehicle standards.

“Leadership can also be driven by employees who drive; speaking up and being heard on safety issues.

“We can all lead to stop carnage on our roads from vehicles being driven for work purposes.”

The first full week of May is a great opportunity to encourage safe and healthy mobility.

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